Can you sell soda the same way as you sell rice?

Can you sell a soda the same way you sell rice?

If the answer is no, then how can we expect to sell a rom-com the same way we sell a horror film?

In any other business, a businessman wants a repeatable formula. It takes less mental effort. But in film, every single project needs a unique strategy. Thinking and coming up with a new plan every day becomes tiring if you are not in love with what you are doing. It takes a toll.

Most producers rely on a formula because they want a shortcut. They see one film work and try to replicate it. They might succeed once or twice, but eventually, they hit a saturation point. The losses start piling up, and then the producers leave the industry entirely.

The "repeatable formula" is actually the most dangerous way to do business in cinema.

The only way to sustain is to actually fall in love with the films. You have to make things that are close to your heart but also fit a specific business goal. You don't scrap the strategy just because it's hectic. You do the work because that is the only way the commerce actually makes sense.